MUSIC PROMOTION WITH AN SEO TWIST
Cost-effective music PR solutions that get results
Welcome to 1985 Promotions – the SEO digital marketing agency that caters specifically for music PR professionals. We specialise in empowering publicists and music promotion managers with the tools and strategies needed to secure the press and exposure their artists deserve.
Through data-driven insights, press release distribution, and SEO-optimised content, we deliver extensive coverage that amplifies your reach and impact. At 1985 Promotions, we’re passionate about turning your vision into reality, helping you achieve your goals, and elevating your artist's music to new heights.
Services
At 1985 Promotions, we provide a comprehensive suite of music promotion and music PR marketing solutions designed to amplify your artist’s presence and achieve tangible results. Here’s how we can help:
Bespoke Content
We develop blog posts and editorial pieces that go beyond surface-level storytelling. Our content dives deep into your artist’s music, inspiration, and message, providing valuable context that resonates with fans and industry professionals alike.
Our content isn’t just engaging—it’s discoverable. By incorporating carefully researched keywords and optimising for search engines, we ensure your artist’s materials rank higher in online searches, driving organic traffic and increasing visibility.
Whether it's a news piece, a well-researched interview, or an extensive review, we've got you covered.
Collaborative Content
Collaborating with brands and other artists is a powerful way for musicians to expand their reach, credibility, and media presence. Brand partnerships introduce artists to new audiences beyond their usual listeners, while collaborations with fellow musicians double exposure by tapping into each other’s fan bases.
Music blogs thrive on unique stories, making brand-backed campaigns or artist team-ups more newsworthy. Additionally, brands often provide financial support, ensuring high-quality content that stands out. These collaborations also position artists within cultural conversations, whether through fashion, tech, or lifestyle brands, increasing their relevance and visibility.
Press Release Syndication
In the music industry, visibility is everything, and our press release syndication service is an essential tool for artists, labels, managers, and music PR publicists to amplify their message, generate buzz, and connect with the right audience. Whether announcing a new single, album, tour, or collaboration, these services offer tailored benefits that can elevate your music career.
By leveraging our professional press release syndication service, artists can enhance their visibility, secure critical media coverage, and build a sustainable career. And with more than 200 high-ranking music sites on our roster, it’s a cost-effective way to ensure your music and message reach the audiences that matter most.
How do we work?
Step One
Send us what you want to promote using our online order form to find the best location for your music.
Step Two
We ensure your music is right for our content providers and make sure they have everything they need to get started.
Step Three
We commission our in-house writers to produce perfect copy to your exact specifications, ensuring all SEO guidelines are followed to increase visibility.
Step Four
We deliver your high-quality content within seven working days, with unlimited revisions to ensure you get exactly what you want.
Why Use Us?
Visibility in a Crowded Market
With thousands of artists releasing music daily, standing out requires more than just great tracks. SEO, content, and online marketing make it easier for your audience to discover you.
SEO Benefits: Optimising your website, streaming profiles, and press releases ensures that fans, journalists, and music industry professionals find you when they search for relevant terms (e.g., “new indie rock band,” “top R&B artist,” or “live concerts near me”).
Content Marketing: Regularly publishing engaging content—like music videos, behind-the-scenes blogs, or tour announcements—keeps you top of mind and searchable for music promotion.
Building a Global Audience
Online marketing eliminates geographic barriers, allowing artists to connect with fans around the world.
Searchable Content: SEO ensures your music and story appear in search results for listeners across different regions.
Social Media Marketing: Platforms like Instagram, TikTok, and YouTube let artists reach millions of potential fans with the right strategy and viral campaigns.
Streaming Optimisation: Metadata and SEO-optimised descriptions help your music appear in recommended playlists on platforms like Spotify and Apple Music.
Strengthening Fan Engagement
Fans crave deeper connections with artists, and content marketing bridges that gap.
Authentic Storytelling: Share your journey, creative process, and personal insights through blogs, videos, and social posts to foster loyalty.
Interactive Marketing: Tools like email campaigns, Q&A live streams, and social polls keep fans engaged and invested in your success.
Community Building: SEO-driven content like fan forums or exclusive event pages encourages interaction and repeat visits.
Driving Revenue Opportunities
Online marketing expands revenue streams by directing fans to your music, merchandise, and events.
E-Commerce Integration: SEO ensures your merchandise store ranks in searches, increasing sales.
Promoting Live Events: Online campaigns highlight tour dates and sell tickets faster.
Digital Monetisation: High-quality, engaging content—such as YouTube videos or Patreon memberships—creates opportunities for ad revenue and direct fan support.
Establishing Authority in the Industry
Consistent online visibility positions you as a serious player in the music scene.
Content as Proof of Credibility: Press releases, interviews, and features establish your reputation among fans and peers.
Thought Leadership: Blogs, opinion pieces, or tutorials demonstrate your expertise and expand your influence.
Data-Driven Decision-Making
Online marketing tools and SEO analytics provide valuable insights into fan behaviour and preferences.
Audience Insights: Learn who’s engaging with your music, where they’re from, and how they found you.
Refined Strategies: Use data to tailor future campaigns, ensuring maximum impact.
Fan Retention: Track engagement rates to identify what content resonates most and keeps your audience coming back.