B2B MARKETING SOLUTIONS FOR THE MUSIC INDUSTRY
Cost-effective marketing solutions that get results
Welcome to 1985 Promotions – where innovative music marketing meets measurable results. We specialise in empowering publicists and marketing professionals with the tools and strategies needed to secure the press and exposure their artists deserve.
Through data-driven insights, meticulous planning, and SEO-optimized content, we deliver extensive coverage that amplifies your reach and impact. At 1985 Promotions, we’re passionate about turning your vision into reality, helping you achieve your goals, and elevating your music to new heights. Let’s make your artistry impossible to ignore.
Services
At 1985 Promotions, we provide a comprehensive suite of music marketing solutions designed to amplify your artist’s presence and achieve tangible results. Here’s how we can help:
Bespoke Content
We develop blog posts and editorial pieces that go beyond surface-level storytelling. Our content dives deep into your artist’s music, inspiration, and message, providing valuable context that resonates with fans and industry professionals alike.
Our content isn’t just engaging—it’s discoverable. By incorporating carefully researched keywords and optimising for search engines, we ensure your artist’s materials rank higher in online searches, driving organic traffic and increasing visibility.
Whether it's a news piece, a well-researched interview, or an extensive review, we've got you covered.
Backlinks
Backlinks are one of the most crucial elements in a successful online marketing strategy. A backlink is a link from one website to another, and it acts as a signal of credibility, trust, and authority for search engines like Google. Simply put, backlinks are the digital equivalent of word-of-mouth recommendations—they show that others value your content enough to link to it.
Backlinks are integral to building a strong SEO strategy. They work alongside keyword optimisation and quality content to improve your website’s domain authority, making it easier for search engines to understand and rank your pages.
Press Release Distribution
In the music industry, visibility is everything, and our press release distribution service is an essential tool for artists, labels, managers, and publicists to amplify their message, generate buzz, and connect with the right audience. Whether announcing a new single, album, tour, or collaboration, these services offer tailored benefits that can elevate your music career.
By leveraging professional press release distribution services, artists can enhance their visibility, secure critical media coverage, and build a sustainable career. And with more than 300 high-ranking news sites on our roster, it’s a cost-effective way to ensure your music and message reach the audiences that matter most.
How do we work?
Step One
Send us what you want to promote using our online order form to find the best location for your music.
Step Two
We ensure your music is right for our content providers and make sure they have everything they need to get started.
Step Three
We commission our in-house writers to produce perfect copy to your exact specifications, ensuring all SEO guidelines are followed to increase visibility.
Step Four
We deliver your high-quality content within seven working days, with unlimited revisions to ensure you get exactly what you want.
Why Use Us?
In today’s digital-first world, success in the music industry hinges on more than just talent—it requires a strong online presence. SEO, content creation, and online marketing are powerful tools for artists, labels, and industry professionals to build their brands, engage audiences, and achieve career milestones. Here’s why these strategies are essential:
Visibility in a Crowded Market
With thousands of artists releasing music daily, standing out requires more than just great tracks. SEO, content, and online marketing make it easier for your audience to discover you.
SEO Benefits: Optimising your website, streaming profiles, and press releases ensures that fans, journalists, and industry professionals find you when they search for relevant terms (e.g., “new indie rock band,” “top R&B artist,” or “live concerts near me”).
Content Marketing: Regularly publishing engaging content—like music videos, behind-the-scenes blogs, or tour announcements—keeps you top of mind and searchable.
Strengthening Fan Engagement
Fans crave deeper connections with artists, and content marketing bridges that gap.
Authentic Storytelling: Share your journey, creative process, and personal insights through blogs, videos, and social posts to foster loyalty.
Interactive Marketing: Tools like email campaigns, Q&A live streams, and social polls keep fans engaged and invested in your success.
Community Building: SEO-driven content like fan forums or exclusive event pages encourages interaction and repeat visits.
Establishing Authority in the Industry
Consistent online visibility positions you as a serious player in the music scene.
Content as Proof of Credibility: Press releases, interviews, and features establish your reputation among fans and peers.
Thought Leadership: Blogs, opinion pieces, or tutorials demonstrate your expertise and expand your influence.
Staying Ahead in a Digital Landscape
The music industry continues to shift toward digital platforms, making SEO, content, and online marketing non-negotiable for success.
Competitive Edge: Artists who embrace these strategies are more likely to thrive in an ever-evolving market.
Longevity: A strong digital presence builds a sustainable career by consistently attracting and engaging fans.
Building a Global Audience
Online marketing eliminates geographic barriers, allowing artists to connect with fans around the world.
Searchable Content: SEO ensures your music and story appear in search results for listeners across different regions.
Social Media Marketing: Platforms like Instagram, TikTok, and YouTube let artists reach millions of potential fans with the right strategy and viral campaigns.
Streaming Optimisation: Metadata and SEO-optimised descriptions help your music appear in recommended playlists on platforms like Spotify and Apple Music.
Driving Revenue Opportunities
Online marketing expands revenue streams by directing fans to your music, merchandise, and events.
E-Commerce Integration: SEO ensures your merchandise store ranks in searches, increasing sales.
Promoting Live Events: Online campaigns highlight tour dates and sell tickets faster.
Digital Monetisation: High-quality, engaging content—such as YouTube videos or Patreon memberships—creates opportunities for ad revenue and direct fan support.
Data-Driven Decision-Making
Online marketing tools and SEO analytics provide valuable insights into fan behaviour and preferences.
Audience Insights: Learn who’s engaging with your music, where they’re from, and how they found you.
Refined Strategies: Use data to tailor future campaigns, ensuring maximum impact.
Fan Retention: Track engagement rates to identify what content resonates most and keeps your audience coming back.
Growth, Relevance and Longevity
By leveraging the power of SEO, content, and online marketing, artists can transform their online presence into a dynamic platform for growth, connection, and success.
These tools not only help artists reach their goals but also build lasting relationships with audiences in a way that resonates far beyond the music itself.